Customer Data Platform
Every customer,one record.
One customer record across every rooftop, every VIN, every visit — wired live to your DMS and your CRM, validated and cleaned as it lands, and built around the data model your dealership actually runs on. Not a generic CDP with a dealership label slapped on.
What you get
Built for dealership data.
Live DMS connections, the dealership data model out of the box, validation as records land, and activation into the systems that actually run your store.
One customer record per household — across rooftops, VINs, and years.
Built for the actual auto problem: same household across multiple stores, multiple VINs per household, decade-long service histories split across DMSes, deals with co-buyers and trade-ins. The customer object that other tools spend months trying to assemble — yours on day one.
Wired into your DMS live, not nightly.
Direct integrations with CDK, Reynolds, Tekion, Dealertrack, and DealerSocket — plus CRM sync with VinSolutions, eLeads, AutoRaptor, and DealerSocket CRM. Every RO, deal, appraisal, payment, and customer update lands in the record within seconds. No 3 a.m. file drops, no flattened spreadsheets.
Data that validates itself — and asks when it can't.
DMS data is famously messy: same customer entered three different ways, co-buyers split into separate records, wrong phone numbers, missing emails, VINs typed with the wrong character. We validate, repair, and dedupe every record as it lands — phone numbers checked, emails verified, households stitched, VINs corrected against the actual deal. When a merge or a fix is genuinely ambiguous, we surface it for someone at the store to confirm before it goes downstream. Clean data, with a paper trail.
The dealership data model, out of the box.
Customer, household, vehicle, deal, RO, gross, F&I products, lender, salesperson, advisor, store, group. Every relationship modeled the way a dealer thinks about it. No schema-builder, no six-month modeling exercise — you open on it.
Activates into the systems that actually run your store.
Push into service campaigns, sales follow-up, F&I retention, RO-status texts, AI voice outreach — plus your existing marketing stack. The rest of Snapin — service retention, sales lead platform, communications, F&I intelligence — sits directly on top, already wired in.
Why dealers pick us
Built for dealership data, not retrofitted to it.
Generic CDPs assume your data is clean, your model is generic, and your activation target is a marketing tool. None of that is true at a dealership.
Built for dealerships, not retrofitted.
Generic CDPs were built for SaaS companies tracking product events — user_id, page views, feature flags. Newer dealer-flavored ones are marketing platforms wearing a CDP label. We started with the dealership data model — customer, vehicle, deal, RO, gross, F&I — and built the platform around it. Out of the box, your CDP speaks dealership.
A real DMS connection, not a nightly file drop.
What most platforms call a "DMS integration" is an overnight export that's 12 hours stale by 9 a.m. Ours are direct, live, two-way integrations — built and maintained by us — with every major DMS. Every event your store generates lands in the customer record in seconds.
Identity resolution built for the auto problem.
Same customer, two rooftops, three VINs, a co-buyer, a household member, a five-year service gap, a VIN that got bought out and came back. Generic identity resolution flattens that into noise. Ours is household-aware, VIN-aware, rooftop-aware, and group-aware on day one.
Clean data, by default. Garbage in, clean record out.
Generic CDPs assume your source data is clean and just route it — so the mess in your DMS becomes the mess in every downstream tool. We validate, repair, and dedupe every record as it lands. And when a fix isn't safe to make automatically — an ambiguous merge, a phone number that could belong to two customers, a co-buyer that might be the same person — we surface it for the store to confirm before it ships downstream. Trust isn't a setting; it's the default.
Operations-first, marketing-downstream.
Generic CDPs (and the dealer-flavored ones that copied them) feed marketing tools and stop there — email blasts, audiences, attribution dashboards. Ours feeds the systems that actually run your business: service scheduling, sales response, F&I, communications. Marketing is one downstream destination, not the point.
See it in your store
Stop running on data that doesn't know your business.
Book a 20-minute demo. We'll show you what your customer record looks like across your rooftops today — and what it looks like when it's actually one thing.